法国香槟酿酒大师Hervé Deschamps访谈录

文:陆江(Maxime LU)

法国香槟著名的酿酒大师Hervé Deschamps先生,每次采访他,就像是上一堂香槟大师班。总能学习了解到一些新知识和有趣的酿酒理念。

Hervé Deschamps先生是法国香槟名庄巴黎之花(Champagne Perrier-Jouët)的首席酿酒师。从1983年起,他在巴黎之花已经工作三十多年。在他和团队的努力下,巴黎之花以雅致的风格,在业内建立了出色的品质口碑。

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著名演员陈数和Hervé Deschamps先生

上月初,正好巴黎之花秋韵限量版美丽时光2005年份桃红香槟在华正式发布,Hervé Deschamps先生再度来华。

于是有幸,我又在入秋时节听了一堂收获颇多的香槟“大师班”。还参加了晚上名流云集的巴黎之花香槟晚宴。

在香槟区2005年份如何?

“2005年的春天比起其他年份要更炎热一些,夏季反而相对凉爽,庆幸的是九月末气温回升,我们又迎来了好天气,这对葡萄达到理想的成熟度很有帮助,所以这一年气候并不完美,我们有些地区的葡萄成熟度不够理想。是以2005年的美丽时光的年份香槟只有两款,其中一款就是这个秋韵限量版桃红香槟。

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酿造这款秋韵限量香槟所使用的三个葡萄品种的比例是? 刚才您提到有些地块成熟度不太够,是否意味着会影响这款酒的品质

关于品种比例,秋韵虽然是在诠释一个新的主题,但其实还是建立在美丽时光系列的基础之上。这一款品种使用比例是45%霞多丽、50%黑皮诺,5%莫尼耶,与往年比例大致接近,只不过在最后调配的时候添加了相对强劲饱满的红葡萄酒。 当然调配时所使用红葡萄酒的比例和香槟最终表现的风格,是它与其他年份的最大不同。

三个品种确实在2005年都有些地块受到不利天气影响,但还是可以达到酿造普通美丽时光香槟的品质标准的。另外我们从中精选出品质最好的果实,来生产这款限量版桃红。

众所周知,年份香槟不是每年都有,一般仅选取优秀年份进行生产。而且生产商也会考虑产量问题,如果年份香槟的产量不能达到预期,那就会放弃年份香槟的正式发布,而是做一些限量版的特别款来满足消费者的期待。

 

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您提到这次黎之花秋韵限量版美丽时光2005年份桃红香槟用的是调配法,那红白葡萄基酒的调配比例大概是多少?

具体调配的红白葡萄基酒的比例,是15%的红葡萄酒基酒(大部分是黑皮诺,少量莫尼耶皮诺),85%的白葡萄基酒(有夏朵内、黑皮诺和莫尼耶皮诺)。

而葡萄品种比例就是上面介绍的:45%霞多丽、50%黑皮诺,5%莫尼耶皮诺,其中黑皮诺和莫尼耶皮诺都是分两部分,一部分带皮发酵做成红葡萄酒,一部分榨汁去皮发酵做成白葡萄酒。而2014年春季发布的限量版2007年份桃红香槟是用Saignee法,酒的桃红颜色来自于红葡萄的短时间浸皮。

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介绍一下这款秋韵限量版美丽时光2005年份桃红香槟的特点

“丰饶”这个词可能是对这款2005年份限量桃红最确切的的描述了。这款酒里蕴藏着我对于秋天的领悟。对我而言,秋天是丰收的季节,叶子每一天的颜色都在不同程度的橙红间变幻。把这种对于丰饶的感触融入到酿酒的过程中去,就得到了我们这款酒。

刚提到两年前我们推出的春天限量版桃红香槟。尝过就会知道,春款与秋款给我们带来的整体感受是非常不同的。春季限量版使用了90%霞多丽和10%的黑皮诺。清新的白花和柑橘香气,符合他对万物苏醒的春季的想象。而这款秋季限量版是以黑皮诺为主导,表达的是丰美馥郁的特质,主色调是深粉色,又有一些隐隐的金色和橙色在里面,扑鼻而来的不是以往的白花香气,而是玫瑰芬芳,然后立刻转入草莓、石榴的甜美,还有一些血橙和陈皮,最后由一些奶油面包、烘烤香气和一点点的可可豆收尾,入口圆润,但酸度清新活跃。以上都是我对秋天的理解和表达。

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美丽时光选择今年发售2005年份,那么您是如何判断一款酒的陈年潜力和上市时间呢,是通过品尝还是有什么其他技术手段呢?

这是个好问题,2014我们发布的春季限量版其实是2007年份的。每年会进行两次品鉴,一是看各种成分是否保持均衡,同时达到完美的融合状态;二是看这款酒是否已经经历过岁月沉淀之后变得成熟,将我所希望的季节特质表达出来。去年年末我们品尝这款酒的时候,发现已经能够完全符合上述两个标准,到了和大家见面的最佳时机。

春季版2007产量是5000瓶,那这款2005年份秋韵限量桃红香槟的产量是多少

秋韵一共有一万瓶,在中国限量发售一千瓶。

 

您尝试过搭配这款香槟,有哪些美食值得推荐?

这款香槟颠覆我们想象,和白肉和野味也能搭配。它复杂饱满的酒体和馥郁香气最适合口感丰富有一点油脂感的菜肴,比如鱼肉。推荐三文鱼或者吞拿,肉质鲜美又比其他白肉味道更强烈一点。此外跟酱汁简单不复杂的鸭胸或者牛肉、以及简单烹饪的鸽子、鹿肉搭配也会是不错选择。

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最后媒体群访结束,我又私下问他一个我个人好奇的问题,

“现在巴黎之花酒窖里最老的年份香槟是哪年?”

“1825年,有两瓶”。

“您尝过吗?”

“是的,那是很独特的经历,那时的含糖量比较高,而且那时的品种也和现在不一样,风味上像老的夏布利干白。”

 

附:我的巴黎之花秋韵限量版美丽时光2005年份桃红香槟品鉴词(陆江):

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血橙,红苹果,矿物,红醋栗气息,果香主导,中重酒体,集中,口中微涩感,酸度虽高,不过和酒体达成平衡,并不尖锐,果味充沛,细致复杂,回味长,回味中有红苹果肉的味道。 因为红葡萄比例较高,相对饱满,不像2007那么细腻轻盈。

搭配粤式叉烧,甚至带有香料的泰国和越南菜,居酒屋的日式菜食(三文鱼等)都是不错选择。。

 

 

 

 

 

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Wine Dinner of Yao Family Wines -姚明葡萄酒业品酒晚宴

 Wine Dinner of Yao Family Wines -姚明葡萄酒业品酒晚宴

陆江( Maxime LU) /万欧兰葡萄酒俱乐部

2011年11月30日我应邀参加了在北京柏悦PARK  HYATT, 由姚家族酒业(Yao Family Wines)和其大陆独家承销商保乐力加(Pernod Ricard),以及万意宣传讯(Indigocomm)合作举办品酒晚宴。酿酒总监Tom Hinde也参加现场交流,回答各家媒体提问,席间品试到姚明赤霞珠干红Yao Ming Cabernet Sauvignon 2009,和姚家族珍藏赤霞珠Yao Family Reserve Cabernet Sauvignon 2009.

 

虽然我对篮球不太了解,但还是知道,姚明作为中国最著名的国际篮球明星,通过征战美国NBA,已成为世界篮球界最耀眼的明星之一。现在在退役后的短短数月,姚明又一次刮起旋风,成功在美国加州建立“姚家族”酒业(Yao Family Wines),并推出以其名字命名的葡萄酒:姚明葡萄酒赤霞珠干红Yao Ming Cabernet Sauvignon 2009.  今年稍晚,还将会推出更高端的:姚家族珍藏“Yao Family Reserve 2009”约500箱(12/箱)。

 

这次姚明涉足美国NAPA葡萄酒业,也引起世界众多媒体关注,华尔街日报也发报道:《Yao Ming Courts China’s Wine Boom 》.http://online.wsj.com/article/SB10001424052970203764804577059394247295010.html?KEYWORDS=Yao+Ming+Wines  还有Wine Spectator也有相关报道。

 当然公布的大陆终端销售推荐价格是,Yao Ming Cabernet Sauvignon 2009为人民币1775元,实力更强的Yao Family Cabernet Sauvignon 2009价格还未公布,显然会更高。

姚家族酒业的酿酒总监Tom Hinde

虽然大陆葡萄酒零售价,一般需要考虑颇多的渠道开拓,品牌推广,市场杂费,分销分利等因素,再加上进关48.2%的税等。不过价格推出还是引发多方争议。综合酒的内在实力和姚明的品牌附加值,最终市场表现,还是要拭目以待。

为了配合推广姚明酒业还发布网站 www.yaofamilywines.com

葡萄原料出产的葡萄藤年龄平均15年。小型不锈钢温控桶。人工筛选除梗。不经过滤直接装瓶。

葡萄原料来自NAPA谷南北部,葡萄园分布:

Sugarloaf Mountain Vineyard ,位于Vaca山脉,选取6.9公顷

Tourmaline Vineyard,位于Coombsville和Tulocay,选取3.4公顷

Circle S Vineyard,位于海拔427米的Atlas山峰。选取3.2公顷。

Broken Rock Vineyard,位于Soda峡谷的陡峭山坡。选取了3.7公顷。

Silverado Hill Vineyard,位于Oak Noll地区的Yountville,选取了1.3公顷。

Wollack Vineyard,位于NAPA谷腹地的St Helena地区,选取了1.1公顷。

 下面是品鉴晚宴时两款酒的实际表现。

姚明赤霞珠干红2009-Yao Ming Cabernet Sauvignon 2009,

深紫红色;芬芳,紫罗兰,黑醋栗,蓝莓,甘草,烟熏,还有葡萄干,山楂花以及西梅的气息;入口后果味充盈,中重酒体,单宁较细腻,力量强劲,收敛,酸度中强,活跃清新,结构略有封闭,雅致;回味长,有烟熏和烘烤的咖啡豆味道。整体骨架突出,虽然并不瘦弱,但总觉得在饱满些会更好。赤霞珠82%,品丽珠7%,梅洛8%,小味儿多3%。波尔多左岸调配。总体表现而言,还算在预期范围内,当然姚明的品牌附加值肯定会有相当比例。发酵前有5~7天冷浸提,18个月橡木桶培养,100%法国桶,65%新桶。酒精14.2%。


姚家族珍藏赤霞珠干红2009-Yao Ming Family Reserve Cabernet Sauvignon 2009,

深紫红色,有李子干,雪茄盒,烟熏,皮革,烘焙咖啡豆,香气略内敛精致;重酒体,饱满,很好的的集中度,平衡,结构庞大,单宁细腻有力,层级发力,酸度中强,有较好层次感;回味悠长;有相当不错的整体平衡感!虽是波尔多左岸调配,但整体还是呈现新世界风格,当然也不失雅致。橡木味到还有待岁月更好整合。

听酿酒师Tom Hinde的解释说,前面姚明赤霞珠相当于二等庄的话,这款就是一等庄。品鉴后,实力差异的确表现相符。

简希丝.罗宾逊对中国葡萄酒的最新文字

简希丝.罗宾逊在英国《金融时报》上的专栏文字,写得还比较全面,赞一个.

只是后面有个错误,是简希丝•罗宾逊弄错:

“在很长一段时间里,所谓的中法合资王朝酒业(Dynasty Winery)一直以能够生产品质非凡的中国葡萄酒,以及拥有德高望重的中国酿酒师而为人艳羡。葡萄酒经销商圣皮尔(ASC)热衷于收购这一产业但交易以失败告终,而后它被拥有邻近土地的台湾家族所收购。”

这个不是天津的”中法合资王朝酒业”而是怀来的”中法酒庄”. 刚被台湾的电子业巨头所收购并控股.Jancis Robinson她的信息有误.

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中国葡萄酒的酒香

作者:英国《金融时报》撰稿人 简希丝•罗宾逊

2010年04月29日 06:04 AM

jancis

最近48小时的中国之行不足以对当地葡萄酒行业蓬勃的发展进行任何意义上的深入探究,但足以让我意识到,中国产葡萄酒终于迎来了激动人心的新发展。

我前两次造访中国分别是在2002年和2008年,而第二次访问曾令我倍感沮丧,当世界其它地方每一季都能酿制出优质葡萄酒时,中国的葡萄酒品质却似乎已停滞不前。典型的中国葡萄酒口感仍像是品质极差的波尔多红(Bordeaux Rouge):有时竟分辨不出这是葡萄酒,因过量生产而缺乏厚度、因果实欠熟而显得酸涩,因为迷恋解百纳赤霞珠(Cabernet Sauvignon)葡萄顽强的生命力而口感生硬。赤霞珠在中国新葡萄酒产区葡萄作物中占据统治地位。在我看来,这种葡萄酒恰恰最不可能博得初尝葡萄酒者的青睐,也最不可能与中国食物形成完美的搭配。

但这一次,我终于邂逅了一款100%中国葡萄酿制的葡萄酒,它无疑将成为向任何人——例如,迄今为止从未尝过这款葡萄酒的10亿中国人——推广葡萄酒的绝佳之选。其令人信服的水果基调,入口顺滑的浆果口味以及令人振奋的酸爽感受,适合作为甜、淡、辣、浓各种形式中国小菜的陪衬。唯一的麻烦在于,这是一款白葡萄酒,因此,理论上对中国消费者的吸引力有限。

这款葡萄酒就是“协奏曲”(Symphony),一款合资产品。它由怡园酒庄(Grace Vineyard)酿造,怡园酒庄总部设在山西省,是目前为止中国最成功的红葡萄酒生产商,它的背后是一家澳大利亚红酒商和一位香港富翁。不过这款年轻而富有活力的半干麝香葡萄酒的创意来自桃乐丝中国(Torres China),一家较为成功的销售公司。桃乐丝中国是加泰罗尼亚最有影响的葡萄酒商米高·桃乐丝(Miguel Torres)早在1997年凭借其卓越远见成立的。他们首先酿制了1万支2008年份的协奏曲,并在第二个月推出偏干型的2009年份酒之前销售一空。从2010年份起将会有红葡萄酒协奏曲面市。

我还被两个新葡萄酒庄出产的真正鼓舞人心的红葡萄酒所打动。翡翠谷(Jade Valley),一个彻头彻尾的现代水疗度假村和葡萄酒庄,同样位于陕西,被匠心独具地安排在田园风味十足的山谷中,距离著名的兵马俑风景区不远,为中国最有影响力的建筑师之一马清运所有。他们的2006年黑比诺(Pinot Noir)是其中最大的惊喜:它精致而果味十足、气味芬芳并具有纯正的黑比诺口感(无论在哪里种植都需要相当的技巧,更不要说在中国的山野之地)。这显然是一家值得引起任何人注意的新生代小型中国葡萄酒生产商。

银色高地(Silver Heights)位于宁夏的贺兰山区,是现代中国葡萄酒产业涌现的又一亮点。银色高地的阙歌(Summit)波尔多混酿红葡萄酒是由高源(Emma Gao)——中国极少数女性酿酒师酿造的。她曾在波尔多受训,这一点显而易见。海拔1200米的葡萄园属于她的家族所有,少量葡萄酒由她曾经效力的桃乐丝分销。

宁夏似乎是最近一轮中国葡萄园投资最热门的省份。这里的气候比东部沿海的山东更为干燥,山东是众多现代首批葡萄园的所在地。而冬季的气温又不像西部偏远的新疆穆斯林区,很少降到生命线以下,在那里每年秋季必须将葡萄藤埋起来才能存活,而且距离中国主要的葡萄酒饮用人口中心又太遥远。

保乐力加(Pernod Ricard)也在贺兰山区进行了投资。在早期涉足龙徽(Dragon’s Seal)品牌后,这家法国跨国公司如今与宁夏当地公司以及一个澳中团队一起建立了合资企业,以贺兰山为品牌名生产了一系列优质品种(中国法律至今尚无对称谓和产地名的保护)。由于这里冬季严寒,保乐力加团队正考虑种植解百纳塞佛尼(Cabernet Severny),一种结合蒙古种山葡萄基因的俄罗斯赤霞珠。

通天酒业(Tontine Wines)是一家专门酿制各种山葡萄酒的公司,这种山葡萄生长在中国东南部的江西省。公司以通天或通天红商标销售的葡萄酒中有近四分之三为甜酒。

毫无疑问,还有更多的外国蜜蜂正围着蜜罐嗡嗡作响,这个蜜罐就是极具潜力的中国葡萄酒产业。总部设在北京的替代能源公司宏腾能源(Honiton Energy)计划投资5千万-1亿美元,用于中国葡萄酒的运作,其中包括“从新西兰或澳大利亚相对优质、大型但存在财务困境的酒庄进口大量葡萄酒,并在中国重新进行品牌命名”。这也许是在它们的中国葡萄园建立之后的权宜之计。

中国精品葡萄酒市场的目光都集中在去年成立的一家合资公司身上。该公司由拉菲酒庄所有人(拉菲在中国的商业成功堪称一个真正的奇迹)和中国企业巨头中信集团共同组建。让很多人吃惊的是他们选择在湿润的山东蓬莱投资,这里还有另一家波尔多——中国合资公司。大好河山葡萄酒业公司(Great River Hill winery)的主要合作伙伴是保加利亚贝萨山谷(Bessa Valley)的共同所有人卡尔·海因茨·赫伯特曼博士(Dr Karl-Heinz Hauptmann)和位于圣-达美隆(St-Emilion)出产嘉芙丽永(la Gaffelière)的卡农酒庄(Château Canon)的史蒂芬·冯·尼佩希(Stephan von Niepperg),以及具有专业实践经验的波尔多酿酒师马克·德沃金(Dworkin of Bordeaux)的。第一批葡萄酒预计在2012年问世。

在很长一段时间里,所谓的中法合资王朝酒业(Dynasty Winery)一直以能够生产品质非凡的中国葡萄酒,以及拥有德高望重的中国酿酒师而为人艳羡。葡萄酒经销商圣皮尔(ASC)热衷于收购这一产业但交易以失败告终,而后它被拥有邻近土地的台湾家族所收购。但是在中国成功的关键在于销售。不管怎么说,所有这些满怀希望的新兴葡萄酒生产商都没有现成的网络销售他们的葡萄酒。只有行业巨头中粮集团(Cofco)以及旗下的长城(Great Wall)和优质品牌君顶酒庄(Château Junding)、张裕(Changyu)、王朝和龙徽能够承担在丛林密布的中国葡萄酒市场打开大规模销售之路所必需的费用。

Promising newcomers in China

3 Apr 2010 by Jancis Robinson/FT

Forty-eight hours in China recently was not enough for any profound investigation of the exploding wine scene there but it was enough for me to realise that at long last there are some exciting new developments in Chinese-grown wine.

My two previous visits had been in 2002 and 2008 and on the second I had been deeply depressed by the fact that, while the rest of the world was making better wine with every vintage, the quality of Chinese wine seemed to have stagnated. The typical Chinese wine still tastes like a very poor quality Bordeaux Rouge: sometimes not recognisably vinous, thin from overproduction, tart from underripeness, and often tough, thanks to an obsession with the unyielding Cabernet Sauvignon grape that has dominated vineyard plantings in China’s new wine-drinking era. This seems to me to be precisely the sort of wine least likely to woo a neophyte wine drinker, and least likely to be a good match for Chinese food.

But at long last I encountered a wine made from 100% Chinese grapes that would surely be an absolutely perfect introduction to wine for anyone such as the more than a billion Chinese who have never so far tasted it. And with its convincing core of fruit, easy grapiness and sizzling crispness, it would be a suitable foil for all manner of mild, spicy, sweet and sticky morsels destined for their chopsticks. The only trouble is that it is white, and therefore in theory of limited appeal to Chinese consumers.

Symphony, the wine in question, is a joint venture. It is made at Grace Vineyard, by far the most successful producer of Chinese red wine to date, based in Shanxi province, with an Australian winemaker and a Hong Kong fortune behind it. But the idea for this lively, young off-dry Muscat came from Torres China, one of China’s more successful distribution companies, set up with great prescience by the dominant Catalan winemaker Miguel Torres as long ago as 1997. They made 10,000 bottles of the first, 2008 vintage and saw them sell out long before next month’s launch of a slightly drier 2009. From the 2010 vintage there will be a red version.

I was also heartened to come across truly inspiring red wines from two new wineries. Jade Valley, a thoroughly modern spa resort and winery, also in Shanxi, is artfully set in a particularly bucolic valley (pictured) not far from the site of the famous terracotta warriors by owner Qingyun Ma, one of China’s most influential architects. I tasted the current release Sauvignon Blanc, which really does taste fresh, fruity and like a Sauvignon Blanc; a barrel sample of their 2009 Cabernet that was apparently made with help from Opus One winemaker Michael Silacci from Napa Valley, its 2006 counterpart that was perfectly respectable, and a 2006 Pinot Noir that was the biggest shock of all. This was delicate, fruity, perfumed and did actually taste of Pinot Noir (quite a feat for a Pinot Noir grown anywhere, let alone in the wilds of China). This is clearly a small, newish Chinese producer that is worthy of anyone’s attention.

And then Silver Heights, up in the Helan Mountain region of Ningxia province west of Shanxi, is another bright light to have emerged on the modern Chinese wine scene. Silver Heights’ Summit red Bordeaux blend is made by one of China’s few female winemakers Emma Gao. She trained in Bordeaux and it certainly shows. The 2007 has the most delightfully natural fragrance and delicacy while the 2008 is clearly more ambitious. The vineyard, at 1,200 m altitude, belongs to her family and the small quantity made is distributed by Torres, for whom she once worked.

Ningxia seems to be the most popular province for the latest round of investment in Chinese vineyards. The climate here is much drier than that of Shandong province on the east coast, where so many of the first vineyards of the modern era were located. Yet winter temperatures rarely fall as fatally low as in Xinjiang in the far west, where vines have to be banked up for survival every autumn, and which is so far from China’s main centres of wine-drinking population. (This is the region with a considerable Muslim population. The Chinese government is keen to see the wine enterprises that have so far been established here, including the vast Suntime, play their part in improving the local economy, which is seen as an important route to soothing the region’s ethnic unrest.)

Pernod Ricard have also invested in Helan Mountain. After an early involvement in the Dragon’s Seal brand, the French multinational has now set up in a joint venture with locals in Ningxia province and an Australo-Chinese team is already making a range of solid varietals using Helan Mountain as a brand name. (Chinese laws on appellations and the protection of place names are so far non-existent.). Jacob’s Creek winemaker Phil Laffer, who has spent some time there, told me that the principal challenges are convincing local farmers to grow grapes for optimum wine quality rather than maximum yield (an endemic problem throughout China), some less than satisfactory trellising techniques that leave the grapes so close to the ground that they sometimes need to have the soil rinsed off them, and an inconveniently wide variation in ripeness levels. Because of the cold winters here, the Pernod Ricard team are considering planting Cabernet Severny, which incorporates genes from the Mongolian species Vitis amurensis.

One company, Tontine Wines, specialises in wines made from all-amurensis vines grown in Jiangxi province in the south east of China. Nearly three quarters of the wines they sell under the Tongtian and Tongtian Hong labels are sweet and they have had such sales success that this year they are planning to increase annual production from19,000 tonnes to 39,000 tonnes.

Doubtless many more foreign bees are currently buzzing round the honeypot that is the potential for Chinese wine. Honiton Energy, an alternative energy company based in Beijing, plans to invest $50-100 million in establishing a Chinese wine operation that will include importing a ‘big volume of wine from a reasonably good, large, but financially troubled winery in either New Zealand or Australia, and rebrand[ing] it in China. The bulk of our investment here to be spent in marketing.’ This is presumably to tide them over while their Chinese vineyards are established.

The eyes of the fine-wine market in China are on the joint venture announced last year between the owners of Château Lafite (whose French wines’ commercial success in China has been truly astounding) and the Chinese giant CITIC group. To the surprise of many, they have chosen to invest in Penglai in humid Shandong, as has another Bordeaux–Chinese joint venture. Great River Hill winery has been established with Laixi city with initial plantings of 16 hectares of Cabernet Sauvignon last spring and will be supplemented by a further 84 ha of other varieties while a winery is built. The main partner is Dr Karl-Heinz Hauptmann, co-owner of Bessa Valley in Bulgaria with Stephan von Niepperg of Ch Canon la Gaffelière in St-Émilion, with practical expertise from Marc Dworkin of Bordeaux. The first wines are expected in 2012.

For a long time, the so-called Sino-French Joint-Venture Dynasty Winery was envied as being capable of producing some unusually good Chinese wine, with a particularly admired Chinese winemaker. Wine distributors ASC were keen to acquire this property but the deal fell through and it has been acquired by the Taiwanese family that owns the neighbouring land. But the key to success in China is distribution. By no means all of these hopeful new wine producers have the networks in place for selling their wines. Only the giant companies COFCO with their Great Wall and premium brand Château Junding, Changyu, Dynasty and Dragon Seal can afford the sums necessary to buy their way in to mass distribution in the complex jungle that is the Chinese wine market.