The DecanterChina interview: Pudao Wines

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Eighteen months after being purchased by Australia’s Woolworths, Pudao Wines spoke exclusively to DecanterChina.com about its next steps forward.

Image: Marcus Ford at Decanter Asia Wine Awards judging week
Image: Marcus Ford at Decanter Asia Wine Awards judging week

The new investor

More than a year and half ago, the news broke that Pudao Wines, together with its sister firm Summergate, was purchased by Woolworths, one of Australia’s largest wine retailers.

Marcus Ford, general manager of Pudao, said the business ‘has benefitted greatly over the course of the past 18 months in establishing more sophisticated systems and processes.’

‘When Woolworth’s acquired Dan Murphy’s in Australia it too was a small retailer with a very few shops, [and] now it is the dominant wine retailer in the Australian market,’ said Ford, hinting at the retailer’s potential in Greater China.

The post-austerity period

As a fine wine retailer that initially put great emphasis on the corporate gifting sector, Pudao has had to adapt to a new reality.

‘Very few companies now use wine as a gift and those that do are more focused on value offerings than the super premiums of years gone by,’ said Ford.

Currently, most of Pudao’s consumers are buying wines at between 100 to 500RMB (£10-£50) per bottle. ‘Our customers are very open-minded about region and style.’

Amid general changes in the market, ‘we have continued to grow at a healthy and sustainable rate’, said Ford.

Try before you buy

For Pudao Wines, which owns an online store and two offline shops, ‘try before you buy’ is the key in promoting wines to Chinese consumers, said Ford.

The retailer therefore actively invites customers to try wines in their flagship stores in Shanghai and Beijing, and organises hundreds of tasting events, he said.

Offering a specialised service is also important, said Ford. ‘The majority of our staff came from a service background.’

Fake wine: ‘Not just a China problem’

Another concern that’s stopping Chinese consumers from buying wines is the risk of getting fake wines.

‘I would point out though that the fine wine market has problems globally and consumers need to be aware that this is not just a “China problem”,’ said Ford.

‘We work with established importers and have great relationships with many, we are 100% focused on sourcing from the best.’

China in the next 5 to 10 years

‘I think over the past 10 to 15 years the wine market in China has been through some very exciting and sometimes over-heated times,’ said Ford.

The next 5 to 10 years will see a ‘more stable market’ develop as consumers grow in confidence. A key element will be how domestic wines perform, and whether they can compete on quality and value against imported wines, said Ford.

He added that Pudao Wines ‘aims to open more stores over the coming years’, but won’t be rushed.

‘Imported wine is really only a decade old in the China market so whilst we are ambitious we are also in no hurry to open a huge network of stores.

‘In Hong Kong we have re-branded our business under the Langton’s banner (part of the Group) and we are very excited about our fine wine brokerage service that is now up and running there.’

Word of advice for people new to the wine business

‘Wine is a complex business with many layers- some wines are commodities, some are like fast moving consumer goods, some are boutique productions and some are like luxuries and collectibles.

‘You need to be very precise about understanding your customers, what they are looking for and how as a retailer you can add value to their experience.’

Translated by Sylvia Wu / 吴嘉溦

Interview on Winemaker of Aoyun, the most expensive Chinese Wine

Jiang LU (Maxime LU)

 

Speaking of the most expensive and most international wine now made in China, the first on the list should be Aoyun wine (AOYUN) produced in Yunnan Shangri-La by the world’s top luxury group LVMH. Many other domestic wines claimed to be the same,but we know they are just good at amusing themselves and access to only some special channels, even much more expensive than AOYUN.  While AOYUN is different,it has been tested by the consumers from London to New York fine wine market,approved by many international wine experts and specialists,accepted by the strongest wine merchants including BBR and Live-ex,and finally entered into Chinese market. Nonetheless,we have to admit its price is high(more than 2000RMB,300 euros around),that’s why it arouse so much controversy in domestic and international wine market.`

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I have been following LVMH Aoyun winery since 2014. LVMH Group has always been a fine wine industry giant, owning such as Chateau Cheval Blanc、Chateau d’Yquem 、Domaine des Lambrays、Krug and many other super top wine brands. This time LVMH also plans to create a luxury boutique wine,which actually could benifit all Chinese wines by enhancing their international reputations。

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Simple background information about Aoyun
It took LVMH four years to find a perfect vineyard. Finally they chose the site in Shangri-La, near Meili Snow Mountain (6800 meters above sea level), and beside the Mekong River.
The daylight hours in the mountains is only 8-9,less than that is in Bordeaux。It results in a long growing season, giving enough time for phenols,acids and sugars to ripe. The flowering period in Bordeaux is generally 100-120 days, while in Aoyun vineyard it could be up to 140-160 days.

The pruning and managing work is all done by hand。Traffic is a disaster。The vineyard,with a total area of around 28 hectares,2200-2600m above sea levels,is distributed in four villages and divided into 320 little plots(one plot covers an area of 1.3 acres on average)。Every hector requires about 3500 hours of manpower to manage。People who work in the field are mainly local Tibetans who have their own cultures and habits。It’s very difficult to communicate with them。

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As mentioned earlier, at present the way Aoyun priced its products remains controversial. I wouldn’t judge it, but leave it to the consumers. What I will do is to share with you my experience of a serious Aoyun tasting. Besides, it’s so lucky for me to get a chance to interview Maxence Dulou, the chief winemaker of the winery.

Chief winemaker Maxence Dulou,live in Yunnan and work with the team since 2012,now is in charge of all the viticultural and winemaking work.

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What do you think of other wine regions in China?

I’ve been to Shandong, and Ningxia twice in the past two years, where I had many quality red wines and do feel its big improvement. Nonetheless each of them has their own problems. In Shandong, there is too much rain, the weather is so wet that the grapes cannot achieve desired maturity, but with some green flavor. It would be difficult to develop organic there. While Ningxia is always sunny, the grapes are able to accumulate enough sugar in the harvest season,but lack acidity,and their tannins cannot ripe enough. It is very cold in the winter, so grapes need to be buried to keep warm. But overall it seems fairly comforting.

 

In your opinion,what technologies can be used to make up for the inadequacy caused by the weather?

It is the same to all the regions that if there is a real dizaster, the winemaker could do nothing but learn to be strong. The weather varies considerably from June to August in Yunnan。But when it comes to the harvest season, generally from mid-September to the end of October, everyday is sunny and dry, and the grapes can achieve satisfying maturity.

This kind of cliamte is suitable for the implementation of organic management, so that’s what we do there: use Bordeaux mixture and yak manure only in the vineyard; try to minimize human intervention as possible as we can so that the grapes can gradually adapt themselves to the environment and be able to cope up with all the harsh weathers.

Currently we have only three years cultivation experience and four years operation experience there. We need much more time to master all the micro-climate changes discipline in the production area.

 

Your vineyard is 2000m high above sea level, thus sunlight would be very strong in the summer. Do you have any special vineyard management techniques (framing, pruning, etc.)?

We use VSP model, which keeps the leaves all through the growing season and cuts some in the veraison period. The leaves facing southwest will always be kept to protect grapes from strong sunlight. The climate varies every year, so pruning work must be done depending on conditions. For example, this June is cloudy, which means we don’t need to cut too much. Unlike France, thick clouds will weaken the sunlight but will not block it,nor have any impact on the growth of the grapes. It is because we are in such a high altitude. The clouds are sometimes only 100 meters above our heads(and sometimes even below us). Sunlight can always find a way to penetrate the clouds into the vineyard to ripen the grapes.

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What are the plans for the future development of the winery?
We’ll make new technical attempts such as cultivate more grape varieties, improve the pruning and grass planting work, use Chinese pottery in the fermentation and so on.

 

It is said the Chinese pottery you just mentioned have been used in making 2013 vintage of Aoyun Wine. Does it work well?

We had 40 days maceration(including fermentation), and then moved into second fermentation ( malo-lactic fermentation). 40% new french oak is used at this stage. The rest used old barrels as we normally do. But it is impossible for us to bring in barrels from France due to the inconvenient transportation. Nor could we purchase any old ones from nearby production areas, as different yeast may carry bad bacteria and cause contamination. Thus we chose to use a nuetral container, which could not add any floavor to the wine but will not add any bad effect either. The pottery was by far a satisfying choice. They are brand new,and use to hold local spirits.

 

Does Auyun use manual irrigation?

In California and Australia,the grape roots are bout 50cm long, people use drip irrigation, which means, you give grapes the exact amount what it needs. But drip irrigation will make the surface soil too hard. While in Ao Yun, the grape roots are up to 3 meters, so they can absorb more water from soil and need no irrigation. Natural rainfall is enough for them. In dry winter, we do small range of flood irrigation from time to time. In this way, we can both offer waters to the vine and avoid soil hardening.

 

3 meters’ roots? I thought Ao yun had only young vines? How do you control the quality of the grapes? (By Lu Jiang)

We call five or six years old vines young vines. But vines used to make this bottle are already 15 years old. There are many local farmers who planted grapes in this area far before we purchase the estate. At the first two years, we did a lot of research and finally planted some grapes in the last year (2015). These baby vines need time to produce qualified grapes for wine. However, the wine in front of us is made by grapes from 15 years old vine with 3 meters’ roots. 15 years old vine took half of the area of our current vineyard.

In the past, farmers sell grapes to the winery by weight. So you can imagine, the only thing they care about is yields. After we came, we tell the villagers how to work through an interpreter, stay in complete control of quality and rationalize ourselves. We did a lot work here, for example we introduced rootstock grafting. Fisrt, this can improve grape quality. Second, it can prevent Phylloxera——no signs of it now, but once it occurs,it would be a disaster. We analyze the composition and structure of the soil and chose the most suitable rootstock. If the rootstocks do improve the quality, we’ll replant all the old vines.

 

So actually you have studied the vineyards since long ago?
Yes,we started to plant grapes in 2015,but begun to communicate with local government since 2012,and have been studying the field since 2008,8 years ago.

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Currently how many varieties are planted in the vineyards?
Mainly Cabernet Sauvignon, Cabernet Franc, Merlot,Petit Verdot and some tested verities. Besides that, we planned to try Shira and Malbec, but stays undecided.

Does Domaine Chandon Ningxia purchase from COFCO Corporation Grape Seedling Base too?( By Lu Jiang)

yes!

 

How do you determine the time for Aoyun to come into the market officailly?
Its quality has been repeatedly confirmed that it can meet our strict requirements. Its performance is always stable. It is widely praised by all the international heavyweights in wine industry whom we sent the wine to. They all recognize it as a unique and great Cab, and the best wine in China. At this point, we thought we are ready to bring it to the market.

 

Could you describe Aoyun from your point of view?

It’s the new interpretation of Cabernet Sauvignon. Deep color, with both fresh fruit and ripe fruit characteristics. Freshness and lively acidity is from the unique terroir. Many people would think of Pauillac the first time they smell it,with similar aroma like cigar, tabacco and cedar. While someone find it more like California wines, very fruity, delicious, full-bodied. For me it’s somewhere in between. The tannin is as elegant and structured as I expected. In a word, we don’t want to cater to a growing demand fo strong wines, but a sophisticated and graceful wine, the wine that can represent the sacred mountain and its terroir.

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AOYUN 2013  Tasting note (By Maxime LU)

Intense with ripe black fruit flavors, violets and western spices, revealing a trace of smoke and dark chocolate. Full-bodied and crisp, fruity-forward, with strong and converged tannins and delicate texture. Balanced, in the last part you can feel it slight alcoholic. Tobacco and spices can be found in the long finish, Alc.=15%, Ph=3.55

You can still tell that it’s from new world, but indeed elegant. I must say it’s good. As for the price, you can listen to either LVMH ( because of the high cost, more than Chateau Cheval Blanc and Chateau D’yquem) or some critics(almost as expensive as Chateau Cheval Blanc and Opus one, so unreasonable), or just keep quiet, wait and see how it will behave in the market.

Maxime LU

法国香槟酿酒大师Hervé Deschamps访谈录

文:陆江(Maxime LU)

法国香槟著名的酿酒大师Hervé Deschamps先生,每次采访他,就像是上一堂香槟大师班。总能学习了解到一些新知识和有趣的酿酒理念。

Hervé Deschamps先生是法国香槟名庄巴黎之花(Champagne Perrier-Jouët)的首席酿酒师。从1983年起,他在巴黎之花已经工作三十多年。在他和团队的努力下,巴黎之花以雅致的风格,在业内建立了出色的品质口碑。

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著名演员陈数和Hervé Deschamps先生

上月初,正好巴黎之花秋韵限量版美丽时光2005年份桃红香槟在华正式发布,Hervé Deschamps先生再度来华。

于是有幸,我又在入秋时节听了一堂收获颇多的香槟“大师班”。还参加了晚上名流云集的巴黎之花香槟晚宴。

在香槟区2005年份如何?

“2005年的春天比起其他年份要更炎热一些,夏季反而相对凉爽,庆幸的是九月末气温回升,我们又迎来了好天气,这对葡萄达到理想的成熟度很有帮助,所以这一年气候并不完美,我们有些地区的葡萄成熟度不够理想。是以2005年的美丽时光的年份香槟只有两款,其中一款就是这个秋韵限量版桃红香槟。

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酿造这款秋韵限量香槟所使用的三个葡萄品种的比例是? 刚才您提到有些地块成熟度不太够,是否意味着会影响这款酒的品质

关于品种比例,秋韵虽然是在诠释一个新的主题,但其实还是建立在美丽时光系列的基础之上。这一款品种使用比例是45%霞多丽、50%黑皮诺,5%莫尼耶,与往年比例大致接近,只不过在最后调配的时候添加了相对强劲饱满的红葡萄酒。 当然调配时所使用红葡萄酒的比例和香槟最终表现的风格,是它与其他年份的最大不同。

三个品种确实在2005年都有些地块受到不利天气影响,但还是可以达到酿造普通美丽时光香槟的品质标准的。另外我们从中精选出品质最好的果实,来生产这款限量版桃红。

众所周知,年份香槟不是每年都有,一般仅选取优秀年份进行生产。而且生产商也会考虑产量问题,如果年份香槟的产量不能达到预期,那就会放弃年份香槟的正式发布,而是做一些限量版的特别款来满足消费者的期待。

 

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您提到这次黎之花秋韵限量版美丽时光2005年份桃红香槟用的是调配法,那红白葡萄基酒的调配比例大概是多少?

具体调配的红白葡萄基酒的比例,是15%的红葡萄酒基酒(大部分是黑皮诺,少量莫尼耶皮诺),85%的白葡萄基酒(有夏朵内、黑皮诺和莫尼耶皮诺)。

而葡萄品种比例就是上面介绍的:45%霞多丽、50%黑皮诺,5%莫尼耶皮诺,其中黑皮诺和莫尼耶皮诺都是分两部分,一部分带皮发酵做成红葡萄酒,一部分榨汁去皮发酵做成白葡萄酒。而2014年春季发布的限量版2007年份桃红香槟是用Saignee法,酒的桃红颜色来自于红葡萄的短时间浸皮。

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介绍一下这款秋韵限量版美丽时光2005年份桃红香槟的特点

“丰饶”这个词可能是对这款2005年份限量桃红最确切的的描述了。这款酒里蕴藏着我对于秋天的领悟。对我而言,秋天是丰收的季节,叶子每一天的颜色都在不同程度的橙红间变幻。把这种对于丰饶的感触融入到酿酒的过程中去,就得到了我们这款酒。

刚提到两年前我们推出的春天限量版桃红香槟。尝过就会知道,春款与秋款给我们带来的整体感受是非常不同的。春季限量版使用了90%霞多丽和10%的黑皮诺。清新的白花和柑橘香气,符合他对万物苏醒的春季的想象。而这款秋季限量版是以黑皮诺为主导,表达的是丰美馥郁的特质,主色调是深粉色,又有一些隐隐的金色和橙色在里面,扑鼻而来的不是以往的白花香气,而是玫瑰芬芳,然后立刻转入草莓、石榴的甜美,还有一些血橙和陈皮,最后由一些奶油面包、烘烤香气和一点点的可可豆收尾,入口圆润,但酸度清新活跃。以上都是我对秋天的理解和表达。

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美丽时光选择今年发售2005年份,那么您是如何判断一款酒的陈年潜力和上市时间呢,是通过品尝还是有什么其他技术手段呢?

这是个好问题,2014我们发布的春季限量版其实是2007年份的。每年会进行两次品鉴,一是看各种成分是否保持均衡,同时达到完美的融合状态;二是看这款酒是否已经经历过岁月沉淀之后变得成熟,将我所希望的季节特质表达出来。去年年末我们品尝这款酒的时候,发现已经能够完全符合上述两个标准,到了和大家见面的最佳时机。

春季版2007产量是5000瓶,那这款2005年份秋韵限量桃红香槟的产量是多少

秋韵一共有一万瓶,在中国限量发售一千瓶。

 

您尝试过搭配这款香槟,有哪些美食值得推荐?

这款香槟颠覆我们想象,和白肉和野味也能搭配。它复杂饱满的酒体和馥郁香气最适合口感丰富有一点油脂感的菜肴,比如鱼肉。推荐三文鱼或者吞拿,肉质鲜美又比其他白肉味道更强烈一点。此外跟酱汁简单不复杂的鸭胸或者牛肉、以及简单烹饪的鸽子、鹿肉搭配也会是不错选择。

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最后媒体群访结束,我又私下问他一个我个人好奇的问题,

“现在巴黎之花酒窖里最老的年份香槟是哪年?”

“1825年,有两瓶”。

“您尝过吗?”

“是的,那是很独特的经历,那时的含糖量比较高,而且那时的品种也和现在不一样,风味上像老的夏布利干白。”

 

附:我的巴黎之花秋韵限量版美丽时光2005年份桃红香槟品鉴词(陆江):

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血橙,红苹果,矿物,红醋栗气息,果香主导,中重酒体,集中,口中微涩感,酸度虽高,不过和酒体达成平衡,并不尖锐,果味充沛,细致复杂,回味长,回味中有红苹果肉的味道。 因为红葡萄比例较高,相对饱满,不像2007那么细腻轻盈。

搭配粤式叉烧,甚至带有香料的泰国和越南菜,居酒屋的日式菜食(三文鱼等)都是不错选择。。

 

 

 

 

 

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万欧兰荐酒之最值得出手的名庄(五)

文:王智慧 | 葡萄酒在线

万欧兰荐酒&带你认名庄系列又来啦!以后还陆续会有更多期,请期待~

要为你推荐的都是我们历届俱乐部活动或者趣味拍卖中曾经出现过的酒款,我们喝过之后认为这个性价比太赞了,或者确实能列入“死前必喝xx款”的list里的酒,十分有必要与你分享一下的。

想要知道如何购买。。。嘿嘿,来参加活动就告诉你哦。我们一起喝一下交流一下赶上现场福利还会带一瓶走呢!

1. Treinta Y Dos, Bodega Chacra Pinot Noir
——阿根廷最顶尖的葡萄酒之一,独一无二的黑皮诺

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酒庄:Bodega Chacra
产地:Patagonia, Argentina
年份:2009
国际均价:¥612
Wine Spectator:92
Wine Enthusiast:92

酒庄名字Charca是当地语言雪融水灌溉中会使用到的术语。它是阿根廷最顶级的黑皮诺,也是阿根廷最昂贵的葡萄酒之一。酒庄位于阿根廷Patagonia北部的 Rio Negro谷,2004年由Piero Incisa della Rocchetta建立,他家与葡萄酒渊源深厚,祖父一手创立了举世闻名的意大利超托Sassicaia(西施佳雅). Chacra 有三个黑皮诺老藤葡萄园,他们虽然也做别的,但主业就是黑皮诺。事实上是2001年时Incisa的朋友先做了一款这个产区的黑皮诺,Incisa盲品之后信心满满的断言出自勃艮第,结果想当然的被震惊到了,紧接着就毫不迟疑的飞到这里来,买了一个始栽种于1932年的当时已被半荒弃的黑皮诺葡萄园,后来又买了两个,分别栽种于1955年和1967年。我们这里的Treinta Y Dos,是它种于1932年的单一园。此外它家还有个用这个园子的年轻葡萄酿的低端款。

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Piero Incisa

Patagonia产区的干旱,高海拔,低降雨量和清新干净的空气是葡萄生长的好环境,又能保护葡萄远离病害。2009年份的这款酒使用天然酵母发酵,法国橡木桶陈年11个月,装瓶前不经任何澄清或过滤,产量只有5868瓶(1.5L)。

2. Montevetrano S. Imparato
——坎帕尼亚的超级托斯卡纳

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酒庄:Azienda Agricola Montevetrano
产地:Campania, Italy
年份:1998
国际均价:¥526
Antonio Galloni:92

意大利南部坎帕尼亚的膜拜酒,连续15年荣获大红虾三杯,也是意大利各大酒评机构的宠儿。酒庄建庄于80年代中期,占地26公顷。90年代时酒庄由喜爱波尔多的美女摄影师Silivia Imparato接手祖父的工作,开始管理酒庄并引进了国际品种,大大提高了酒的原有品质。坎帕尼亚(Campania)产区有许多传统有趣的当地品种,其中知名度最高的便是Aglianico,单宁浑厚,酸度活跃,陈年实力突出。而我们这款,是Aglianico和国际品种赤霞珠和梅乐的混酿。本质上是超级托斯卡纳的坎帕尼亚版本。年产量大概有3w瓶,第一个年份是1989年。

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Silivia Imparato

3. Clos l’Eglise
——性感而非清新的高分波美侯

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酒庄:Clos l’Eglise
产地:Pomerol, France
年份:2005
国际均价:¥1086
Robert Parker(WA):96
Wine Spectator:94

Clos l’Église位于波尔多右岸波美侯产区,是一座历史可追溯到18世纪的名庄。那时它葡萄园面积还是14公顷,是土地金贵的波美侯地区当时面积最大的葡萄园之一,后因继承权分为两块,Clos l’Église 分到了较小的一块6公顷,但继承了原酒庄的名字,随后于1997年被Garcin家族以1700万美金买下,酿酒顾问是前任波尔多名酒联盟主席ALAIN RAYNAUD。

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这款酒以传统方式酿造,使用大木桶进行发酵,100%新桶进行二次苹果酸乳酸发酵,根据年份不同有16-18个月的桶中陈年。不似右岸常见的果味,反而激情肉欲。ROBERT PARKER说它,“一年之后,一只丑小鸭长成了白天鹅,甜美果酱、黑樱桃利口酒和果肉香气恰到好处的被橡木桶带来的烟熏味道补充完整,中度至饱满酒体,圆润,丰富,口感华丽,是肉感又性感的的波美侯。”

4. Domaine Jamet, Côte-Rôtie
——20个小地块混酿的传统罗第丘

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酒庄:Domaine Jamet
产地:Côte-Rôtie,France
年份:2009
国际均价:¥759
Robert Parker(WA):96
Wine Spectator:97
Wine Enthusiast:93

传统风格的罗第丘,酒庄1950由JosephJamet建立,最开始只是卖葡萄,自1976年开始正式装瓶起自己的葡萄酒。这个酒庄比较独特的地方是通过勃艮第式的扩张,买下了多个小块田,逐步成为村儿里的大户,不走时下流行的单一园的概念,而是把自己多个小地块的葡萄进行混酿。

目前酒庄由家族第二代接管,葡萄园总面积约7公顷,种的几乎都是西拉,只有少量的玛珊、胡珊和维奥尼。我们这款酒就是100%的西拉,15%的橡木桶陈年22个月,它的酿酒葡萄来自20个不同的地块,简希斯罗宾逊在北罗纳的年份报告里提到它时,说它是“最轻盈空灵的”。

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现任庄主Jean-Paul Jamet

5. Domaine Auguste Clape Cornas 2012
——帕克98分,北罗纳的先驱者

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酒庄:Domaine Auguste Clape
产地:Cornas,Rhone,France
年份:2012
国际均价:¥784
Robert Parker(WA):98
Wine Spectator:96

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酒庄位于北罗纳的Cornas产区,以其所有者Auguste Clape的名字命名。Auguste Clape被公认为北罗纳葡萄酒最伟大的先驱者之一,当地第一个将自己种植的葡萄酿酒并装瓶的人。酒庄葡萄园只有8公顷的老藤,位于阳光明媚的,陡峭的梯田之上。葡萄尽可能晚摘以获得最佳成熟度,这常常意味着与天气的博弈。他们没有特定的耕种模式,依据传统方法,凭借直觉、感觉和经验来种植葡萄。听起来似乎有些不靠谱,但我们这里说的Cornas,他们的旗舰款,可是被认为是法国口碑最好的葡萄酒之一,会在容积为600-1200升的大木桶中陈酿22个月,酒体偏雄壮,单宁成熟度如前所述非常非常好,也是人生必喝系列。

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